Click on the title above to see the latest GM ad campaign promoting E85 and its corn ethanol guzzling flexfuel vehicles.
There's a targeted Internet media blitz placing this ad on many eco websites like EcoWorld where it appears (can you believe it) FOUR times on the page of the terra preta post. Does this mean that EcoWorld isn't aware that corn ethanol is an incredibly inefficient and controversial approach based primarily on huge subsidies and protective tariffs?
(Yes, there's more)
The corn ethanol emphasis in the GM ad was obviously chosen for the US market. And so is the clever "live green go yellow" slogan.
But the colors are also a great pitch for Brazil. Green and yellow are the dominant Brazilian national colors. The 4-door GM model shown is pick-up style most favored across across Brazil.
GM wants to compete with the likes of this non-flexfuel Mitsubishi pickup (a "candidate wagon" from the last election).
The overwhelming emphasis so far is agri-business as usual, but with cleaner and greener energy and fuel. Almost nothing is mentioned in the mainstream media about the new agrichar technologies which would also renew soils and grow more food. There's hope in the form of Ken Salazar's bill that was recently introduced in the US Senate.
We really need to spread the word about terra preta and biochar.
Here's a clever little start from GREENJACKS...