According to Worldchanging.com there are more than 55,000 environmental nonprofit organizations registered in the U.S. today, and many more green businesses.
Nevertheless, the world-leading American lifestyle remains the largest per capita consumer and polluter.
Back in the States I was part of an outstanding grass-roots nonprofit called The Siskiyou Project. I used to travel around with an Ancient Forest slideshow and solicit support for our efforts to save the forest. I used say, "There are 3 things - from easy to hard. Give money, take political action and, hardest, change your lifestyle." I suspected that most people took the first option and that this was a strong financial base for the world of non-profits. I came to believe that something more was needed.
Worldchanging is now touting a business model of "radical collaboration". And I have always appreciated the thinking of the Lovins team. But I fail to understand how greater efficiencies will halt or reconfigure the inexorable collective march toward greater consumption and exhaustion of the earth's resources.
Are you impressed with the remedy?