Friday, October 10, 2008

PUBLIC SERVICE ANNOUNCEMENT

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FROM BRAZIL

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The NY Times City Room Blog has a post today about Big Tobacco’s Spin on Women’s Liberation. It seems that 80 years ago the tobacco industry sought to change an earlier view that proper women should not smoke in public so they launched a campaign to link smoking with the new post-suffrage liberation of women and one thing led to the next. There's a fascinating discussion and great images of historical ads that sought to entice women to smoking.

The photo above is not a joke. It represents the opposite stop-smoking goal and targets the opposite gender. It says, "The Minister of Health Warns: SMOKING CAUSES SEXUAL IMPOTENCE". The ad is a result of contemporary public health laws in Brazil that place smoking infomercials on packs of commercial cigarettes. There are several other ads that focus on ill-effects for pregnancies, lung cancer, etc.

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