Monday, March 22, 2010

THE STORY OF BOTTLED WATER



When Fiji water launched an ad campaign that made fun of Cleveland tap water, the city of Cleveland ran tests comparing its water to Fiji water. "These tests showed a glass of Fiji water is lower quality, it loses taste tests against Cleveland tap water, and costs thousands of times more. This story is typical of what happens when you bottled tap water against tap water."

The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.

And... while the developed world wallows in manufactured demand, in the less developed world more people die from polluted water every year than from all forms of violence, including war, the United Nations said in a report Monday that highlights the need for clean drinking water. The report was released to coincide with World Water Day which is today.


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