Prince Charles has taken his two-year-old campaign to preserve tropical rain forests to the Web to gather signatures and raise awareness.
"We must start to pay for the services that these great forests provide to us... In the simplest of terms, we have to find a way to make the forests worth more alive than dead..." said the Prince.
TIME magazine writes, "Prince Charles Goes Viral to Save the Rain Forests" and reports, "Blue State Digital, the Internet consultancy behind the hugely successful Web component of Obama's election campaign, is providing know-how and software to maximize the impact of the rain-forest campaign and mobilize supporters."
Prince Charles has said that he believes the passage of REDD (Reducing Emissions from Deforestation and Degradation) -- a mechanism for transferring funds from high greenhouse gas emitters that will be negotiated in December in Copenhagen -- is essential to halting the loss of rainforests worldwide and saving essential carbon sinks worldwide.
However, the usual demons are in the details and the REDD system is not without controversy. You can get a good introduction to the contentious landscape at the REDD-Monitor.