Saturday, May 22, 2010


(Hat tip: Avi)

What really matters department:

I know the gulf is a disaster, the old-growth forests of Alaska are still falling and the ocean temperatures are still rising with perilous consequences. But when NIKE corp posted the above commercial a few days ago, it immediately started going viral already with more than 3 million views. Maybe it's not about what matters most (some would think it is) but it sure makes for better viewing.

As May, 2010 draws to a close in Brazil it is not the annual Feasts of June that are bringing the greatest anticipation but the World Cup soccer competition that will take place in South Africa (without the samba-stepping Ronaldinho). Quadrennial Copa do Mundo Futebol fever is already racing across Brazil. The first signs are that Brazil starts to turn yellow and green, not as a sickness but as a symptom of a magnificent madness that occurs only once every four years. This year Brazil will be running, kicking and playing the beautiful game vying for an unprecedented sixth world championship.

Below is a photo set that I assembled around this time 4 years ago in Brasilia:


Cliff said...


Let's all write the future we want to live. Let's hold it in mind, envision the accomplishment, imagine the outcome and then give it everything we've got.

Lou Gold said...

I thought that you might like the ad Cliff. It's not without its own incongruities -- for example the fancy stepping Ronaldinho in the ad was not chosen for this year's first team.

"Ronaldinho was a surprise omission from Dunga's roster, which will leave the role of creative midfield playmaker to Kaka, while gritty veteran Gilberto Silva brings a physical presence to the midfield."