Monday, May 17, 2010

GOOD NEWS FOR FORESTS AND ORANGUTANS

NESTLE/

After a two month campaign against Nestle for its use of palm oil linked to rainforest destruction spearheaded by Greenpeace, the food giant has given in to activists' demands.The Swiss-based company announced today in Malaysia that it will partner with the Forest Trust, an international non-profit organization, to rid its supply chain of any sources involved in the destruction of rainforests.

Nestle also pledged today that ridding its supply chains of any link to deforestation will not end with palm oil, but the company, one of the 50 biggest in the world, plans to move on to its pulp and paper sources next.

"For the first time ever, a global company is saying that it doesn’t want its products to have a deforestation footprint, and it is taking action to live up to its word," Poynton concludes. "This is the whole push behind [the Forest Trust’s] model—to get one end of the supply chain to take responsibility for what happens at the other end."

Read more about it at Mongabay.


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